Franchise Businesses Market: ZIP 22406
Opportunity Score
80
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 22406 is an urban area with low foot traffic. with a population of 26,248 and household incomes well above the national median ($124,357).
Area Profile
26,248
Population
$124,357
Median Income
+67% vs. national
Urban
Area Type
7.8/20
Foot Traffic
Car-Dependent
Median Age: 43.7 —
older demographic, may prefer sit-down options.
College-Educated: 30.5% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 22406.
12
Business Consultants
4.6 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,000
2BR Fair Market Rent
$1,895
Median Gross Rent
$480 K
Median Home Value
3
Bank Branches
$220 K deposits
Tips for Starting a Franchise Business in Virginia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- The median income here is $124,357. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Related Businesses
- 12
- Bank Branches
- 3
vs. National Average
Median Income
+67% vs. $74,580
Walkability
-2.7 pts vs. national avg
Nearby Markets
22556
6.5 mi
Pop: 31,783
$127,713
Walk: 6.1
22401
8.1 mi
Pop: 28,201
$85,432
Walk: 10.1
22407
8.3 mi
Pop: 64,273
$105,218
Walk: 7.1
22720
8.9 mi
Pop: 1,531
$164,583
22736
10.2 mi
Pop: 948
22553
10.9 mi
Pop: 16,960
$131,416
Walk: 5.3
22405
11.5 mi
Pop: 36,093
$128,315
Walk: 6.0
22742
12.0 mi
Pop: 1,514
$99,102
Walk: 3.4
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits