Franchise Businesses Market: ZIP 23461
Opportunity Score
24
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23461 is an urban area with low foot traffic.
Area Profile
892
Population
Urban
Area Type
4.8/20
Foot Traffic
Very Car-Dependent
Median Age: 20.5 —
young market, strong street food demand.
College-Educated: 4.4% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,050
2BR Fair Market Rent
Tips for Starting a Franchise Business in Virginia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
vs. National Average
Walkability
-5.7 pts vs. national avg
Nearby Markets
23456
5.5 mi
Pop: 60,744
$128,403
Walk: 8.8
23460
5.7 mi
Pop: 1,250
Walk: 6.8
23453
7.5 mi
Pop: 34,545
$90,680
Walk: 10.9
23451
7.6 mi
Pop: 44,641
$97,945
Walk: 12.1
23454
9.0 mi
Pop: 57,773
$97,835
Walk: 10.7
23452
10.3 mi
Pop: 57,995
$77,327
Walk: 10.0
23457
11.2 mi
Pop: 4,927
$109,750
Walk: 5.0
23462
13.4 mi
Pop: 67,066
$69,680
Walk: 13.0
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits