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Franchise Businesses Market: ZIP 23504

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 23504 is an urban area with moderate foot traffic. with a population of 24,052 and household incomes below the national median ($43,156).

24,052

Population

$43,156

Median Income

-42% vs. national

Urban

Area Type

13.2/20

Foot Traffic

Walkable

Median Age: 28.7 — young market, strong street food demand.

College-Educated: 13.5% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,400

2BR Fair Market Rent

$872

Median Gross Rent

$260 K

Median Home Value

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Median income sits at $43,156. Price sensitivity is real. Build your model around volume or keep overhead minimal.