FranchiseBudget
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Home ZIP 23510

Franchise Businesses Market: ZIP 23510

Opportunity Score
75 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 23510 is an urban area with moderate foot traffic. with a population of 9,240 and household incomes above the national median ($75,621).

Area Profile

9,240
Population
$75,621
Median Income
+1% vs. national
Urban
Area Type
14.3/20
Foot Traffic
Very Car-Dependent
Median Age: 32.4 — mixed-age market, broad menu appeal.
College-Educated: 40.5% — strong appetite for artisan/specialty food.

Competition

Franchise Businesses and related businesses in ZIP 23510.

10
Business Consultants
10.8 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,000
2BR Fair Market Rent
$1,574
Median Gross Rent
$350 K
Median Home Value
11
Bank Branches
$6.1 M deposits

Tips for Starting a Franchise Business in Virginia

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.

Quick Facts

Area Type
Urban
Foot Traffic
Very Car-Dependent
Related Businesses
10
Bank Branches
11

vs. National Average

Median Income
+1% vs. $74,580
Walkability
+3.8 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits