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Franchise Businesses Market: ZIP 23872

Opportunity Score

41 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 23872 is an urban area with low foot traffic. with a population of 2,511 and household incomes above the national median ($75,286).

2,511

Population

$75,286

Median Income

+1% vs. national

Urban

Area Type

1.3/20

Foot Traffic

Very Car-Dependent

Median Age: 44.5 — older demographic, may prefer sit-down options.

College-Educated: 6.7% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,380

2BR Fair Market Rent

$982

Median Gross Rent

$210 K

Median Home Value

Bank Branches

$53 K deposits

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.