Franchise Businesses Market: ZIP 24011
Opportunity Score
24
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 24011 is an urban area. with a population of 789 and household incomes near the national median ($55,882).
Area Profile
789
Population
$55,882
Median Income
-25% vs. national
Urban
Area Type
Median Age: 30.5 —
mixed-age market, broad menu appeal.
College-Educated: 57.4% —
strong appetite for artisan/specialty food.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,200
2BR Fair Market Rent
$1,091
Median Gross Rent
$840 K
Median Home Value
6
Bank Branches
$2.3 M deposits
Tips for Starting a Franchise Business in Virginia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Bank Branches
- 6
vs. National Average
Median Income
-25% vs. $74,580
Nearby Markets
24022
0.7 mi
Pop: 0
24016
0.9 mi
Pop: 9,828
$43,727
Walk: 14.9
24013
1.4 mi
Pop: 7,685
$53,070
Walk: 13.8
24015
3.0 mi
Pop: 15,761
$69,840
Walk: 13.3
24014
3.7 mi
Pop: 15,443
$65,089
Walk: 12.6
24017
3.9 mi
Pop: 24,565
$45,954
Walk: 12.4
24012
4.5 mi
Pop: 28,734
$51,002
Walk: 14.1
24019
5.2 mi
Pop: 28,615
$75,329
Walk: 8.7
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits