Franchise Businesses Market: ZIP 24012
Opportunity Score
65
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 24012 is an urban area with moderate foot traffic. with a population of 28,734 and household incomes near the national median ($51,002).
Area Profile
28,734
Population
$51,002
Median Income
-32% vs. national
Urban
Area Type
14.1/20
Foot Traffic
Very Car-Dependent
Median Age: 40.2 —
older demographic, may prefer sit-down options.
College-Educated: 17.0% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 24012.
3
Business Consultants
1.0 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,130
2BR Fair Market Rent
$1,002
Median Gross Rent
$180 K
Median Home Value
12
Bank Branches
$780 K deposits
Tips for Starting a Franchise Business in Virginia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 3
- Bank Branches
- 12
vs. National Average
Median Income
-32% vs. $74,580
Walkability
+3.6 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits