Franchise Businesses Market: ZIP 26101
Opportunity Score
53
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 26101 is an urban area with low foot traffic. with a population of 28,571 and household incomes below the national median ($45,556).
Area Profile
28,571
Population
$45,556
Median Income
-39% vs. national
Urban
Area Type
8.8/20
Foot Traffic
Car-Dependent
Median Age: 41.2 —
older demographic, may prefer sit-down options.
College-Educated: 11.4% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 26101.
4
Business Consultants
1.4 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$930
2BR Fair Market Rent
$759
Median Gross Rent
$110 K
Median Home Value
13
Bank Branches
$1.5 M deposits
Tips for Starting a Franchise Business in West Virginia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Related Businesses
- 4
- Bank Branches
- 13
vs. National Average
Median Income
-39% vs. $74,580
Walkability
-1.7 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits