Franchise Businesses Market: ZIP 28412
Opportunity Score
65
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 28412 is an urban area with moderate foot traffic. with a population of 42,452 and household incomes near the national median ($67,396).
Area Profile
42,452
Population
$67,396
Median Income
-10% vs. national
Urban
Area Type
11.0/20
Foot Traffic
Walkable
Median Age: 41.0 —
older demographic, may prefer sit-down options.
College-Educated: 29.7% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 28412.
12
Business Consultants
2.8 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,600
2BR Fair Market Rent
$1,326
Median Gross Rent
$340 K
Median Home Value
7
Bank Branches
$830 K deposits
Tips for Starting a Franchise Business in North Carolina
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 12
- Bank Branches
- 7
vs. National Average
Median Income
-10% vs. $74,580
Walkability
+0.5 pts vs. national avg
Nearby Markets
28409
4.3 mi
Pop: 35,013
$108,241
Walk: 6.7
28403
6.5 mi
Pop: 40,292
$50,988
Walk: 11.7
28428
6.8 mi
Pop: 7,034
$87,670
Walk: 10.6
28479
7.1 mi
Pop: 6,971
$77,708
Walk: 4.6
28405
9.5 mi
Pop: 35,159
$67,809
Walk: 13.6
28480
9.9 mi
Pop: 2,727
$165,682
Walk: 7.4
28401
11.3 mi
Pop: 21,820
$52,159
Walk: 15.6
28449
11.4 mi
Pop: 2,017
$106,518
Walk: 7.0
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits