Franchise Businesses Market: ZIP 28401
Opportunity Score
67
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 28401 is an urban area with high foot traffic. with a population of 21,820 and household incomes near the national median ($52,159).
Area Profile
21,820
Population
$52,159
Median Income
-30% vs. national
Urban
Area Type
15.6/20
Foot Traffic
Very Walkable
Median Age: 41.6 —
older demographic, may prefer sit-down options.
College-Educated: 25.8% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 28401.
20
Business Consultants
9.2 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,370
2BR Fair Market Rent
$1,183
Median Gross Rent
$260 K
Median Home Value
5
Bank Branches
$1.5 M deposits
Tips for Starting a Franchise Business in North Carolina
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Related Businesses
- 20
- Bank Branches
- 5
vs. National Average
Median Income
-30% vs. $74,580
Walkability
+5.1 pts vs. national avg
Nearby Markets
28429
6.0 mi
Pop: 9,083
$73,259
Walk: 4.6
28405
7.4 mi
Pop: 35,159
$67,809
Walk: 13.6
28403
8.0 mi
Pop: 40,292
$50,988
Walk: 11.7
28451
10.8 mi
Pop: 44,262
$77,380
Walk: 6.2
28412
11.3 mi
Pop: 42,452
$67,396
Walk: 11.0
28435
12.3 mi
Pop: 2,012
$41,200
28409
12.4 mi
Pop: 35,013
$108,241
Walk: 6.7
28411
12.4 mi
Pop: 37,303
$94,200
Walk: 8.5
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits