Franchise Businesses Market: ZIP 28451
Opportunity Score
61
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 28451 is an urban area with low foot traffic. with a population of 44,262 and household incomes above the national median ($77,380).
Area Profile
44,262
Population
$77,380
Median Income
+4% vs. national
Urban
Area Type
6.2/20
Foot Traffic
Car-Dependent
Median Age: 43.8 —
older demographic, may prefer sit-down options.
College-Educated: 25.4% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 28451.
9
Business Consultants
2.0 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,460
2BR Fair Market Rent
$1,465
Median Gross Rent
$320 K
Median Home Value
6
Bank Branches
$520 K deposits
Tips for Starting a Franchise Business in North Carolina
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Related Businesses
- 9
- Bank Branches
- 6
vs. National Average
Median Income
+4% vs. $74,580
Walkability
-4.3 pts vs. national avg
Nearby Markets
28401
10.8 mi
Pop: 21,820
$52,159
Walk: 15.6
28436
11.4 mi
Pop: 2,145
$66,250
Walk: 3.3
28435
11.7 mi
Pop: 2,012
$41,200
28479
11.7 mi
Pop: 6,971
$77,708
Walk: 4.6
28422
14.4 mi
Pop: 8,590
$67,883
28456
15.0 mi
Pop: 3,565
$48,164
Walk: 3.7
28412
15.3 mi
Pop: 42,452
$67,396
Walk: 11.0
28403
16.5 mi
Pop: 40,292
$50,988
Walk: 11.7
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits