Franchise Businesses Market: ZIP 31401
Opportunity Score
67
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 31401 is an urban area with high foot traffic. with a population of 20,562 and household incomes near the national median ($50,182).
Area Profile
20,562
Population
$50,182
Median Income
-33% vs. national
Urban
Area Type
15.3/20
Foot Traffic
Very Walkable
Median Age: 27.6 —
young market, strong street food demand.
College-Educated: 27.3% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 31401.
10
Business Consultants
4.9 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,730
2BR Fair Market Rent
$1,428
Median Gross Rent
$480 K
Median Home Value
14
Bank Branches
$3.5 M deposits
Tips for Starting a Franchise Business in Georgia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Related Businesses
- 10
- Bank Branches
- 14
vs. National Average
Median Income
-33% vs. $74,580
Walkability
+4.8 pts vs. national avg
Nearby Markets
31421
1.6 mi
Pop: 18
31415
2.5 mi
Pop: 11,788
$37,890
Walk: 14.6
31404
3.0 mi
Pop: 30,749
$49,805
Walk: 14.0
31409
5.1 mi
Pop: 536
31406
6.1 mi
Pop: 34,649
$66,084
Walk: 12.5
31405
6.3 mi
Pop: 39,724
$62,123
Walk: 14.4
31408
6.6 mi
Pop: 11,791
$40,109
Walk: 10.6
31410
8.1 mi
Pop: 22,867
$97,225
Walk: 9.8
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits