Franchise Businesses Market: ZIP 31406
Opportunity Score
68
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 31406 is an urban area with moderate foot traffic. with a population of 34,649 and household incomes near the national median ($66,084).
Area Profile
34,649
Population
$66,084
Median Income
-11% vs. national
Urban
Area Type
12.5/20
Foot Traffic
Walkable
Median Age: 36.5 —
mixed-age market, broad menu appeal.
College-Educated: 25.6% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 31406.
15
Business Consultants
4.3 per 10K residents
11
Small Business Lenders
3.2 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,560
2BR Fair Market Rent
$1,340
Median Gross Rent
$260 K
Median Home Value
15
Bank Branches
$1.6 M deposits
Tips for Starting a Franchise Business in Georgia
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 26
- Bank Branches
- 15
vs. National Average
Median Income
-11% vs. $74,580
Walkability
+2.0 pts vs. national avg
Nearby Markets
31411
4.6 mi
Pop: 8,977
$122,723
Walk: 4.7
31409
4.8 mi
Pop: 536
31404
5.3 mi
Pop: 30,749
$49,805
Walk: 14.0
31401
6.1 mi
Pop: 20,562
$50,182
Walk: 15.3
31410
7.1 mi
Pop: 22,867
$97,225
Walk: 9.8
31421
7.4 mi
Pop: 18
31415
7.5 mi
Pop: 11,788
$37,890
Walk: 14.6
31405
7.7 mi
Pop: 39,724
$62,123
Walk: 14.4
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits