Franchise Businesses Market: ZIP 38611
Opportunity Score
64
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 38611 is an urban area. with a population of 16,751 and household incomes near the national median ($54,198).
Area Profile
16,751
Population
$54,198
Median Income
-27% vs. national
Urban
Area Type
Median Age: 38.4 —
mixed-age market, broad menu appeal.
College-Educated: 10.3% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,280
2BR Fair Market Rent
$1,185
Median Gross Rent
$210 K
Median Home Value
4
Bank Branches
$110 K deposits
Tips for Starting a Franchise Business in Mississippi
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Bank Branches
- 4
vs. National Average
Median Income
-27% vs. $74,580
Nearby Markets
38661
8.4 mi
Pop: 1,808
$62,143
38654
11.1 mi
Pop: 57,334
$99,481
Walk: 5.8
38125
14.1 mi
Pop: 42,793
$83,184
Walk: 8.4
38635
14.5 mi
Pop: 15,312
$53,441
Walk: 7.5
38017
14.6 mi
Pop: 56,427
$135,946
Walk: 7.5
38141
16.5 mi
Pop: 23,768
$64,050
Walk: 9.4
38672
17.8 mi
Pop: 15,899
$110,665
Walk: 5.2
38115
18.7 mi
Pop: 36,878
$42,931
Walk: 12.2
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits