Franchise Businesses Market: ZIP 38654
Opportunity Score
68
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 38654 is an urban area with low foot traffic. with a population of 57,334 and household incomes above the national median ($99,481).
Area Profile
57,334
Population
$99,481
Median Income
+33% vs. national
Urban
Area Type
5.8/20
Foot Traffic
Very Car-Dependent
Median Age: 38.1 —
mixed-age market, broad menu appeal.
College-Educated: 21.5% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 38654.
8
Small Business Lenders
1.4 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,750
2BR Fair Market Rent
$1,570
Median Gross Rent
$280 K
Median Home Value
16
Bank Branches
$1.4 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 8
- Bank Branches
- 16
vs. National Average
Median Income
+33% vs. $74,580
Walkability
-4.7 pts vs. national avg
Nearby Markets
38141
6.3 mi
Pop: 23,768
$64,050
Walk: 9.4
38125
6.6 mi
Pop: 42,793
$83,184
Walk: 8.4
38672
7.9 mi
Pop: 15,899
$110,665
Walk: 5.2
38115
8.8 mi
Pop: 36,878
$42,931
Walk: 12.2
38119
10.2 mi
Pop: 22,332
$86,325
Walk: 10.6
38118
10.4 mi
Pop: 39,162
$42,464
Walk: 11.9
38138
10.5 mi
Pop: 25,368
$130,125
Walk: 10.2
38611
11.1 mi
Pop: 16,751
$54,198
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits