Franchise Businesses Market: ZIP 38701
Opportunity Score
51
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 38701 is an suburban area with low foot traffic. with a population of 21,260 and household incomes below the national median ($36,998).
Area Profile
21,260
Population
$36,998
Median Income
-50% vs. national
Suburban
Area Type
8.8/20
Foot Traffic
Car-Dependent
Median Age: 39.7 —
mixed-age market, broad menu appeal.
College-Educated: 15.0% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$930
2BR Fair Market Rent
$790
Median Gross Rent
$120 K
Median Home Value
15
Bank Branches
$950 K deposits
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Car-Dependent
- Bank Branches
- 15
vs. National Average
Median Income
-50% vs. $74,580
Walkability
-1.7 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits