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Franchise Businesses Market: ZIP 38748

Opportunity Score

41 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 38748 is an rural area with low foot traffic. with a population of 3,047 and household incomes below the national median ($44,744).

3,047

Population

$44,744

Median Income

-40% vs. national

Rural

Area Type

6.1/20

Foot Traffic

Car-Dependent

Median Age: 35.3 — mixed-age market, broad menu appeal.

College-Educated: 11.8% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$930

2BR Fair Market Rent

$683

Median Gross Rent

$88 K

Median Home Value

Bank Branches

$120 K deposits

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Median income sits at $44,744. Price sensitivity is real. Build your model around volume or keep overhead minimal.