Franchise Businesses Market: ZIP 48604
Opportunity Score
56
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 48604 is an urban area with low foot traffic. with a population of 11,284 and household incomes near the national median ($53,804).
Area Profile
11,284
Population
$53,804
Median Income
-28% vs. national
Urban
Area Type
8.0/20
Foot Traffic
Car-Dependent
Median Age: 26.8 —
young market, strong street food demand.
College-Educated: 12.6% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,090
2BR Fair Market Rent
$928
Median Gross Rent
$93 K
Median Home Value
6
Bank Branches
$580 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Bank Branches
- 6
vs. National Average
Median Income
-28% vs. $74,580
Walkability
-2.6 pts vs. national avg
Nearby Markets
48724
4.1 mi
Pop: 1,226
$31,787
Walk: 7.4
48710
4.1 mi
Pop: 0
Walk: 5.2
48603
5.0 mi
Pop: 27,846
$65,690
Walk: 8.1
48607
5.2 mi
Pop: 1,523
$39,211
Walk: 9.1
48602
5.5 mi
Pop: 27,490
$46,068
Walk: 8.2
48638
6.5 mi
Pop: 12,668
$63,444
Walk: 6.6
48706
7.2 mi
Pop: 38,756
$61,908
Walk: 8.2
48601
9.1 mi
Pop: 32,069
$37,830
Walk: 6.6
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits