Franchise Businesses Market: ZIP 50248
Opportunity Score
65
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 50248 is an rural area with low foot traffic. with a population of 4,300 and household incomes above the national median ($88,333).
Area Profile
4,300
Population
$88,333
Median Income
+18% vs. national
Rural
Area Type
6.6/20
Foot Traffic
Car-Dependent
Median Age: 45.0 —
older demographic, may prefer sit-down options.
College-Educated: 28.7% —
balanced market for quality & value.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$940
2BR Fair Market Rent
$963
Median Gross Rent
$220 K
Median Home Value
5
Bank Branches
$170 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
- Bank Branches
- 5
vs. National Average
Median Income
+18% vs. $74,580
Walkability
-3.9 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits