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Franchise Businesses Market: ZIP 53104

Opportunity Score

94 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 53104 is an urban area. with a population of 5,807 and household incomes well above the national median ($107,951).

5,807

Population

$107,951

Median Income

+45% vs. national

Urban

Area Type

Median Age: 44.3 — older demographic, may prefer sit-down options.

College-Educated: 22.0% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,750

2BR Fair Market Rent

$1,279

Median Gross Rent

$290 K

Median Home Value

Bank Branches

$200 K deposits

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
The median income here is $107,951. That gives you pricing room most markets don't offer. Don't underprice.