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Home ZIP 53128

Franchise Businesses Market: ZIP 53128

Opportunity Score
84 / 100 Excellent
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 53128 is an suburban area. with a population of 8,985 and household incomes above the national median ($90,343).

Area Profile

8,985
Population
$90,343
Median Income
+21% vs. national
Suburban
Area Type
Median Age: 39.1 — mixed-age market, broad menu appeal.
College-Educated: 12.4% — value-focused market, keep prices competitive.

Competition

Franchise Businesses and related businesses in ZIP 53128.

3
Business Consultants
3.3 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,440
2BR Fair Market Rent
$1,147
Median Gross Rent
$230 K
Median Home Value
1
Bank Branches
$36 K deposits

Tips for Starting a Franchise Business in Wisconsin

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits