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Franchise Businesses Market: ZIP 53211

Opportunity Score
75 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 53211 is an urban area with moderate foot traffic. with a population of 34,427 and household incomes above the national median ($76,206).

Area Profile

34,427
Population
$76,206
Median Income
+2% vs. national
Urban
Area Type
14.8/20
Foot Traffic
Very Car-Dependent
Median Age: 30.9 — mixed-age market, broad menu appeal.
College-Educated: 45.1% — strong appetite for artisan/specialty food.

Competition

Franchise Businesses and related businesses in ZIP 53211.

5
Business Consultants
1.5 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,530
2BR Fair Market Rent
$1,225
Median Gross Rent
$410 K
Median Home Value
6
Bank Branches
$620 K deposits

Tips for Starting a Franchise Business in Wisconsin

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits