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Home ZIP 53216

Franchise Businesses Market: ZIP 53216

Opportunity Score
61 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 53216 is an urban area with moderate foot traffic. with a population of 29,772 and household incomes below the national median ($43,466).

Area Profile

29,772
Population
$43,466
Median Income
-42% vs. national
Urban
Area Type
13.9/20
Foot Traffic
Walkable
Median Age: 33.7 — mixed-age market, broad menu appeal.
College-Educated: 10.9% — value-focused market, keep prices competitive.

Competition

Franchise Businesses and related businesses in ZIP 53216.

3
Business Consultants
1.0 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,100
2BR Fair Market Rent
$970
Median Gross Rent
$120 K
Median Home Value
5
Bank Branches
$170 K deposits

Tips for Starting a Franchise Business in Wisconsin

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
  • Median income sits at $43,466. Price sensitivity is real. Build your model around volume or keep overhead minimal.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits