Franchise Businesses Market: ZIP 53402
Opportunity Score
65
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53402 is an urban area with low foot traffic. with a population of 35,272 and household incomes near the national median ($74,125).
Area Profile
35,272
Population
$74,125
Median Income
-1% vs. national
Urban
Area Type
9.9/20
Foot Traffic
Very Car-Dependent
Median Age: 41.4 —
older demographic, may prefer sit-down options.
College-Educated: 23.0% —
value-focused market, keep prices competitive.
Competition
Franchise Businesses and related businesses in ZIP 53402.
6
Business Consultants
1.7 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,200
2BR Fair Market Rent
$1,049
Median Gross Rent
$220 K
Median Home Value
5
Bank Branches
$380 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 6
- Bank Branches
- 5
vs. National Average
Median Income
-1% vs. $74,580
Walkability
-0.6 pts vs. national avg
Nearby Markets
53404
2.4 mi
Pop: 12,438
$47,714
Walk: 15.7
53405
4.8 mi
Pop: 27,843
$68,339
Walk: 13.3
53406
5.4 mi
Pop: 25,564
$78,427
Walk: 9.8
53403
7.7 mi
Pop: 26,696
$58,274
Walk: 11.0
53154
8.0 mi
Pop: 36,473
$93,120
Walk: 9.1
53172
8.5 mi
Pop: 20,547
$70,146
Walk: 13.4
53108
8.8 mi
Pop: 2,973
$79,398
53177
10.3 mi
Pop: 8,190
$77,409
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits