Franchise Businesses Market: ZIP 53537
Opportunity Score
24
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 53537 is an urban area. with a population of 818 and household incomes near the national median ($56,375).
Area Profile
818
Population
$56,375
Median Income
-24% vs. national
Urban
Area Type
Median Age: 46.4 —
older demographic, may prefer sit-down options.
College-Educated: 10.8% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,060
2BR Fair Market Rent
$723
Median Gross Rent
$150 K
Median Home Value
Tips for Starting a Franchise Business in Wisconsin
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
-24% vs. $74,580
Nearby Markets
53576
3.6 mi
Pop: 2,309
$72,917
Walk: 4.9
53548
5.6 mi
Pop: 20,509
$74,696
Walk: 13.4
53536
7.3 mi
Pop: 9,449
$83,944
53501
10.5 mi
Pop: 147
53511
11.3 mi
Pop: 48,305
$65,305
Walk: 12.6
53520
11.5 mi
Pop: 6,758
$74,589
Walk: 2.3
53545
12.6 mi
Pop: 23,937
$70,730
Walk: 13.3
61079
15.2 mi
Pop: 220
$46,176
Check Another Market
Or estimate costs with the FranchiseBudget calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits