Franchise Businesses Market: ZIP 54022
Opportunity Score
69
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54022 is an suburban area with low foot traffic. with a population of 24,245 and household incomes above the national median ($91,292).
Area Profile
24,245
Population
$91,292
Median Income
+22% vs. national
Suburban
Area Type
8.0/20
Foot Traffic
Car-Dependent
Median Age: 33.0 —
mixed-age market, broad menu appeal.
College-Educated: 26.2% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 54022.
3
Business Consultants
1.2 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,460
2BR Fair Market Rent
$1,059
Median Gross Rent
$350 K
Median Home Value
5
Bank Branches
$350 K deposits
Tips for Starting a Franchise Business in Wisconsin
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Car-Dependent
- Related Businesses
- 3
- Bank Branches
- 5
vs. National Average
Median Income
+22% vs. $74,580
Walkability
-2.5 pts vs. national avg
Nearby Markets
54023
10.0 mi
Pop: 4,612
$107,333
Walk: 5.2
54021
10.2 mi
Pop: 7,341
$107,096
54016
10.9 mi
Pop: 33,784
$111,402
Walk: 7.9
54003
12.2 mi
Pop: 979
$94,167
55043
12.7 mi
Pop: 3,471
$101,754
Walk: 8.3
54011
13.4 mi
Pop: 6,910
$86,442
Walk: 6.6
54014
13.9 mi
Pop: 2,018
$98,512
54015
13.9 mi
Pop: 4,107
$109,143
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits