Franchise Businesses Market: ZIP 54229
Opportunity Score
86
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54229 is an urban area. with a population of 4,457 and household incomes above the national median ($93,456).
Area Profile
4,457
Population
$93,456
Median Income
+25% vs. national
Urban
Area Type
Median Age: 42.2 —
older demographic, may prefer sit-down options.
College-Educated: 19.3% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,370
2BR Fair Market Rent
$1,110
Median Gross Rent
$280 K
Median Home Value
Tips for Starting a Franchise Business in Wisconsin
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
+25% vs. $74,580
Nearby Markets
54217
6.8 mi
Pop: 7,736
$85,893
Walk: 5.1
54311
7.6 mi
Pop: 37,588
$83,178
Walk: 6.8
54302
11.7 mi
Pop: 31,426
$55,772
Walk: 6.9
54205
13.1 mi
Pop: 2,281
$91,563
54208
13.6 mi
Pop: 6,094
$90,956
Walk: 3.7
54173
14.8 mi
Pop: 3,710
$105,294
54301
14.9 mi
Pop: 21,674
$76,768
Walk: 8.0
54303
16.0 mi
Pop: 27,694
$58,110
Walk: 7.9
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits