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Franchise Businesses Market: ZIP 54913

Opportunity Score
72 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 54913 is an urban area with low foot traffic. with a population of 24,366 and household incomes well above the national median ($103,149).

Area Profile

24,366
Population
$103,149
Median Income
+38% vs. national
Urban
Area Type
6.9/20
Foot Traffic
Car-Dependent
Median Age: 39.6 — mixed-age market, broad menu appeal.
College-Educated: 31.8% — balanced market for quality & value.

Competition

Franchise Businesses and related businesses in ZIP 54913.

8
Business Consultants
3.3 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,280
2BR Fair Market Rent
$1,158
Median Gross Rent
$370 K
Median Home Value
6
Bank Branches
$450 K deposits

Tips for Starting a Franchise Business in Wisconsin

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
  • The median income here is $103,149. That gives you pricing room most markets don't offer. Don't underprice.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits