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Franchise Businesses Market: ZIP 68116

Opportunity Score
80 / 100 Excellent
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 68116 is an urban area with low foot traffic. with a population of 34,209 and household incomes well above the national median ($119,182).

Area Profile

34,209
Population
$119,182
Median Income
+60% vs. national
Urban
Area Type
8.2/20
Foot Traffic
Car-Dependent
Median Age: 35.2 — mixed-age market, broad menu appeal.
College-Educated: 35.8% — balanced market for quality & value.

Competition

Franchise Businesses and related businesses in ZIP 68116.

15
Business Consultants
4.4 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,510
2BR Fair Market Rent
$1,440
Median Gross Rent
$320 K
Median Home Value
9
Bank Branches
$680 K deposits

Tips for Starting a Franchise Business in Nebraska

  • Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
  • Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
  • Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
  • Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
  • The median income here is $119,182. That gives you pricing room most markets don't offer. Don't underprice.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits