Franchise Businesses Market: ZIP 68154
Opportunity Score
60
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 68154 is an urban area with moderate foot traffic. with a population of 23,232 and household incomes above the national median ($82,509). There are 7 franchise businesses operations in ZIP 68154.
Area Profile
23,232
Population
$82,509
Median Income
+11% vs. national
Urban
Area Type
10.6/20
Foot Traffic
Walkable
Median Age: 39.5 —
mixed-age market, broad menu appeal.
College-Educated: 36.2% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 68154.
7
Franchise Businesses
Moderate — proven market
3.0 per 10K residents
20
Business Consultants
8.6 per 10K residents
What this means:
Franchise Businesses are 25.9% of the relevant market in ZIP 68154 (7 vs. 20 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,250
2BR Fair Market Rent
$1,185
Median Gross Rent
$300 K
Median Home Value
14
Bank Branches
$2.2 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Franchise Businesses
- 7
- Related Businesses
- 20
- Bank Branches
- 14
vs. National Average
Median Income
+11% vs. $74,580
Walkability
+0.1 pts vs. national avg
Nearby Markets
68010
1.4 mi
Pop: 763
$72,000
68144
2.1 mi
Pop: 25,468
$81,887
Walk: 12.4
68164
2.3 mi
Pop: 28,764
$88,688
Walk: 9.9
68116
4.2 mi
Pop: 34,209
$119,182
Walk: 8.2
68137
4.2 mi
Pop: 24,294
$82,256
Walk: 11.4
68114
4.3 mi
Pop: 17,364
$73,361
Walk: 13.6
68118
4.4 mi
Pop: 9,327
$137,358
Walk: 7.3
68124
4.8 mi
Pop: 15,630
$96,341
Walk: 12.2
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits