Franchise Businesses Market: ZIP 78101
Opportunity Score
84
/ 100
Excellent
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 78101 is an urban area. with a population of 8,272 and household incomes above the national median ($90,413).
Area Profile
8,272
Population
$90,413
Median Income
+21% vs. national
Urban
Area Type
Median Age: 38.5 —
mixed-age market, broad menu appeal.
College-Educated: 17.3% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,020
2BR Fair Market Rent
$887
Median Gross Rent
$270 K
Median Home Value
Tips for Starting a Franchise Business in Texas
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
+21% vs. $74,580
Nearby Markets
78263
5.4 mi
Pop: 4,514
$81,793
Walk: 3.8
78152
5.7 mi
Pop: 3,958
$102,212
Walk: 4.3
78109
9.4 mi
Pop: 56,372
$87,635
Walk: 10.5
78222
10.2 mi
Pop: 25,008
$64,251
Walk: 12.3
78121
10.3 mi
Pop: 15,001
$126,726
Walk: 4.4
78223
10.7 mi
Pop: 57,298
$50,352
Walk: 11.1
78244
11.6 mi
Pop: 37,861
$67,789
Walk: 9.6
78219
11.7 mi
Pop: 16,946
$52,147
Walk: 9.9
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits