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Franchise Businesses Market: ZIP 78121

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78121 is an urban area with low foot traffic. with a population of 15,001 and household incomes well above the national median ($126,726).

15,001

Population

$126,726

Median Income

+70% vs. national

Urban

Area Type

4.4/20

Foot Traffic

Very Car-Dependent

Median Age: 39.4 — mixed-age market, broad menu appeal.

College-Educated: 22.2% — value-focused market, keep prices competitive.

Franchise Businesses and related businesses in ZIP 78121.

Business Consultants

3.3 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$1,470

2BR Fair Market Rent

$1,086

Median Gross Rent

$360 K

Median Home Value

Bank Branches

$200 K deposits

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
The median income here is $126,726. That gives you pricing room most markets don't offer. Don't underprice.