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Franchise Businesses Market: ZIP 78653

Opportunity Score

84 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78653 is an urban area. with a population of 35,417 and household incomes above the national median ($92,799).

35,417

Population

$92,799

Median Income

+24% vs. national

Urban

Area Type

Median Age: 31.8 — mixed-age market, broad menu appeal.

College-Educated: 20.9% — value-focused market, keep prices competitive.

Franchise Businesses and related businesses in ZIP 78653.

Business Consultants

2.5 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$2,180

2BR Fair Market Rent

$1,602

Median Gross Rent

$330 K

Median Home Value

Bank Branches

$150 K deposits

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.