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Franchise Businesses Market: ZIP 78754

Opportunity Score

84 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78754 is an urban area. with a population of 31,410 and household incomes above the national median ($92,964).

31,410

Population

$92,964

Median Income

+25% vs. national

Urban

Area Type

Median Age: 34.2 — mixed-age market, broad menu appeal.

College-Educated: 29.1% — balanced market for quality & value.

Franchise Businesses and related businesses in ZIP 78754.

Business Consultants

3.5 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$1,920

2BR Fair Market Rent

$1,704

Median Gross Rent

$320 K

Median Home Value

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.