Home › ZIP 78701

Franchise Businesses Market: ZIP 78701

Opportunity Score

100 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78701 is an urban area. with a population of 11,114 and household incomes well above the national median ($154,867).

11,114

Population

$154,867

Median Income

+108% vs. national

Urban

Area Type

Median Age: 41.5 — older demographic, may prefer sit-down options.

College-Educated: 74.6% — strong appetite for artisan/specialty food.

Franchise Businesses and related businesses in ZIP 78701.

111

Business Consultants

99.9 per 10K residents

Small Business Lenders

5.4 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$2,920

2BR Fair Market Rent

$2,732

Median Gross Rent

$650 K

Median Home Value

Bank Branches

$19 M deposits

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
The median income here is $154,867. That gives you pricing room most markets don't offer. Don't underprice.