Franchise Businesses Market: ZIP 87120
Opportunity Score
69
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 87120 is an urban area with low foot traffic. with a population of 65,477 and household incomes above the national median ($84,887).
Area Profile
65,477
Population
$84,887
Median Income
+14% vs. national
Urban
Area Type
10.0/20
Foot Traffic
Very Car-Dependent
Median Age: 39.8 —
mixed-age market, broad menu appeal.
College-Educated: 27.9% —
balanced market for quality & value.
Competition
Franchise Businesses and related businesses in ZIP 87120.
8
Business Consultants
1.2 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,500
2BR Fair Market Rent
$1,404
Median Gross Rent
$280 K
Median Home Value
7
Bank Branches
$2.7 M deposits
Tips for Starting a Franchise Business in New Mexico
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 8
- Bank Branches
- 7
vs. National Average
Median Income
+14% vs. $74,580
Walkability
-0.6 pts vs. national avg
Nearby Markets
87104
6.5 mi
Pop: 13,369
$67,714
Walk: 16.3
87114
6.7 mi
Pop: 70,064
$81,768
Walk: 10.7
87107
8.2 mi
Pop: 26,993
$59,663
Walk: 13.5
87101
8.7 mi
Pop: 0
87102
8.8 mi
Pop: 20,258
$37,276
Walk: 15.8
87124
9.2 mi
Pop: 58,402
$82,278
Walk: 9.5
87151
11.4 mi
Pop: 1,231
87105
11.4 mi
Pop: 54,215
$49,928
Walk: 12.0
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits