Franchise Businesses Market: ZIP 90069
Opportunity Score
69
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 90069 is an urban area with moderate foot traffic. with a population of 20,318 and household incomes well above the national median ($110,705). There are 3 franchise businesses operations in ZIP 90069.
Area Profile
20,318
Population
$110,705
Median Income
+48% vs. national
Urban
Area Type
14.9/20
Foot Traffic
Very Car-Dependent
Median Age: 43.9 —
older demographic, may prefer sit-down options.
College-Educated: 63.7% —
strong appetite for artisan/specialty food.
Competition
Franchise Businesses and related businesses in ZIP 90069.
3
Franchise Businesses
Low competition — room to establish
1.5 per 10K residents
59
Business Consultants
29.0 per 10K residents
3
Small Business Lenders
1.5 per 10K residents
What this means:
Franchise Businesses are 4.6% of the relevant market in ZIP 90069 (3 vs. 62 related businesses).
Moderate presence with proven demand and room for new operators.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$3,660
2BR Fair Market Rent
$2,230
Median Gross Rent
$1.1 M
Median Home Value
9
Bank Branches
$2.4 M deposits
Tips for Starting a Franchise Business in California
- Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
- Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
- Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
- Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.
- The median income here is $110,705. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Franchise Businesses
- 3
- Related Businesses
- 62
- Bank Branches
- 9
vs. National Average
Median Income
+48% vs. $74,580
Walkability
+4.4 pts vs. national avg
Nearby Markets
90048
1.6 mi
Pop: 20,796
$104,227
Walk: 17.0
90046
1.6 mi
Pop: 48,905
$94,259
Walk: 15.2
90211
2.0 mi
Pop: 8,871
$118,125
Walk: 16.9
90210
2.3 mi
Pop: 19,652
$190,382
Walk: 10.8
90212
2.6 mi
Pop: 10,834
$116,238
Walk: 15.7
90036
2.8 mi
Pop: 38,784
$102,877
Walk: 15.8
90035
2.9 mi
Pop: 27,851
$108,224
Walk: 15.7
91604
3.3 mi
Pop: 32,118
$141,317
Walk: 14.8
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits