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Franchise Businesses Market: ZIP 98312

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 98312 is an urban area with moderate foot traffic. with a population of 34,273 and household incomes above the national median ($85,332).

34,273

Population

$85,332

Median Income

+14% vs. national

Urban

Area Type

11.7/20

Foot Traffic

Walkable

Median Age: 37.1 — mixed-age market, broad menu appeal.

College-Educated: 18.3% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,900

2BR Fair Market Rent

$1,601

Median Gross Rent

$430 K

Median Home Value

Franchise fees range from $10K to $100K+ depending on the brand. That's before buildout, equipment, or working capital. Read the FDD (Franchise Disclosure Document) line by line.
Royalties run 4-8% of gross revenue. Every month. Forever. That's gross, not net. Factor this into your break-even math from day one.
Talk to at least 10 existing franchisees before signing. The FDD lists every current and former franchisee. Call the ones who left. They'll be honest.
Territory protection matters. Some franchises let other franchisees open 2 miles away. Verify your exclusive territory in writing.