What are the best cities for a franchise in Virginia?

The top-rated areas for franchises in Virginia are ZIP 22308 (score: 100/100), ZIP 22307 (score: 100/100), ZIP 23116 (score: 100/100). Rankings are based on walkability, median household income, population density, and existing business competition.

What makes a good franchise location?

A strong franchise location combines high foot traffic (walkability), solid median income (customer spending power), sufficient population density, and manageable competition. Our opportunity score weighs all four factors on a 0–100 scale.

How does Virginia compare to other states for franchises?

Virginia averages 100/100 across 20 scored ZIP codes — rated a excellent market. Scores factor in walkability, income, population, and competition.

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Best Cities for Franchise Costs in Virginia

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Top 20 ZIP codes ranked by opportunity score. Score combines walkability (foot traffic), population density, median income, and franchise businesses competition.

The top markets here average $153,119 in household income. ZIP 22308 leads at 100, $204,177 median income, zero existing franchise businesses.

80–100 Excellent 60–79 Good 40–59 Fair <40 Challenging

Sort by:

#	ZIP Code	Score	Walkability	Median Income
#1	ZIP 22308 Pop. 14 Thousand	100 Excellent	—	$204,177
#2	ZIP 22307 Pop. 10 Thousand	100 Excellent	—	$140,559
#3	ZIP 23116 Pop. 34 Thousand	100 Excellent	—	$139,029
#4	ZIP 23113 Pop. 27 Thousand	100 Excellent	—	$150,673
#5	ZIP 22302 Pop. 18 Thousand	100 Excellent	—	$127,037
#6	ZIP 22301 Pop. 14 Thousand	100 Excellent	—	$188,211
#7	ZIP 22807 Pop. 5.5 Thousand	100 Excellent	—	—
#8	ZIP 22213 Pop. 4.1 Thousand	100 Excellent	—	$169,201
#9	ZIP 23103 Pop. 6.7 Thousand	100 Excellent	—	$134,563
#10	ZIP 23059 Pop. 41 Thousand	100 Excellent	—	$153,719
#11	ZIP 22207 Pop. 35 Thousand	100 Excellent	—	$237,126
#12	ZIP 22206 Pop. 21 Thousand	100 Excellent	—	$136,472
#13	ZIP 22205 Pop. 18 Thousand	100 Excellent	—	$192,951
#14	ZIP 22203 Pop. 26 Thousand	100 Excellent	—	$132,402
#15	ZIP 22202 Pop. 27 Thousand	100 Excellent	—	$141,933
#16	ZIP 22201 Pop. 38 Thousand	100 Excellent	—	$141,736
#17	ZIP 22193 Pop. 84 Thousand	100 Excellent	—	$119,273
#18	ZIP 23838 Pop. 17 Thousand	100 Excellent	—	$130,376
#19	ZIP 23696 Pop. 4 Thousand	100 Excellent	—	$138,409
#20	ZIP 22553 Pop. 17 Thousand	100 Excellent	—	$131,416

Data updated March 2026. Sources: Census Bureau ACS 2023, USDA National Walkability Index 2021, County Business Patterns 2022.

What the Data Shows

Opportunity is spread across Virginia, not locked in one metro. The top ZIPs average $153,119 in household income. The common thread: franchise demand that outpaces supply. These markets have room.

How to Use This Table

Click any ZIP for a full breakdown: demographics, nearby competition, and walkability score. The opportunity score weights income, foot traffic, and competition equally. If your concept skews upscale, sort by Income. If lunch crowds matter more, sort by Walkability.

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