BrightStar Care vs Keller Williams Franchise Cost 2026
BrightStar Care runs $113K–$232K. Keller Williams runs $183K–$336K. The gap at midpoint: $87K.
BrightStar Care
$113K–$232K
total investment
Investment Difference
$87K
BrightStar Care costs less
Keller Williams
$183K–$336K
total investment
Cost Breakdown
| Category | BrightStar Care | Keller Williams | Lower Cost |
|---|---|---|---|
| Total Investment | $113K–$232K | $183K–$336K | BrightStar Care |
| Franchise Fee | $50,000 | $35,000 | Keller Williams |
| Royalty Rate | 5.25% | 6.0% | BrightStar Care |
| Ad Fund Fee | 2.5% | 0.0% | Keller Williams |
| Net Worth Required | $500K | $0 | Keller Williams |
| Liquid Capital | $200K | $150K | Keller Williams |
| Est. Break-Even | 1.0 yr | 3.6 yr | BrightStar Care |
BrightStar Care Profile
- Category
- senior care
- Total Investment
- $113K–$232K
- Franchise Fee
- $50,000
- Royalty
- 5.25%
- Est. Annual Revenue
- $2.0M
Keller Williams Profile
- Category
- real estate
- Total Investment
- $183K–$336K
- Franchise Fee
- $35,000
- Royalty
- 6.0%
- Est. Annual Revenue
- $1.2M
Bottom Line
BrightStar Care costs $87K less to open at the midpoint. That difference goes toward working capital or a second location. BrightStar Care also wins on royalty rate.