Burger King vs Planet Fitness Franchise Cost 2026
Burger King runs $1.9M–$3.3M. Planet Fitness runs $1.6M–$4.5M. The gap at midpoint: $460K.
Burger King
$1.9M–$3.3M
total investment
Investment Difference
$460K
Burger King costs less
Planet Fitness
$1.6M–$4.5M
total investment
Cost Breakdown
| Category | Burger King | Planet Fitness | Lower Cost |
|---|---|---|---|
| Total Investment | $1.9M–$3.3M | $1.6M–$4.5M | Burger King |
| Franchise Fee | $50,000 | $20,000 | Planet Fitness |
| Royalty Rate | 4.5% | 7.0% | Burger King |
| Ad Fund Fee | 4.0% | 7.0% | Burger King |
| Net Worth Required | $1.5M | $3.0M | Burger King |
| Liquid Capital | $500K | $800K | Burger King |
| Est. Break-Even | 52.4 yr | 72.1 yr | Burger King |
Burger King Profile
- Category
- food
- Total Investment
- $1.9M–$3.3M
- Franchise Fee
- $50,000
- Royalty
- 4.5%
- Est. Annual Revenue
- $1.4M
Planet Fitness Profile
- Category
- fitness
- Total Investment
- $1.6M–$4.5M
- Franchise Fee
- $20,000
- Royalty
- 7.0%
- Est. Annual Revenue
- $4.2M
Bottom Line
Burger King costs $460K less to open at the midpoint. That difference goes toward working capital or a second location. Burger King also wins on royalty rate.