Orangetheory vs Planet Fitness Franchise Cost 2026
Orangetheory runs $563K–$1.5M. Planet Fitness runs $1.6M–$4.5M. The gap at midpoint: $2.0M.
Orangetheory
$563K–$1.5M
total investment
Investment Difference
$2.0M
Orangetheory costs less
Planet Fitness
$1.6M–$4.5M
total investment
Cost Breakdown
| Category | Orangetheory | Planet Fitness | Lower Cost |
|---|---|---|---|
| Total Investment | $563K–$1.5M | $1.6M–$4.5M | Orangetheory |
| Franchise Fee | $59,950 | $20,000 | Planet Fitness |
| Royalty Rate | 8.0% | 7.0% | Planet Fitness |
| Ad Fund Fee | 2.0% | 7.0% | Orangetheory |
| Net Worth Required | $1.0M | $3.0M | Orangetheory |
| Liquid Capital | $500K | $800K | Orangetheory |
| Est. Break-Even | 17.2 yr | 72.1 yr | Orangetheory |
Orangetheory Profile
- Category
- fitness
- Total Investment
- $563K–$1.5M
- Franchise Fee
- $59,950
- Royalty
- 8.0%
- Est. Annual Revenue
- $1.2M
Planet Fitness Profile
- Category
- fitness
- Total Investment
- $1.6M–$4.5M
- Franchise Fee
- $20,000
- Royalty
- 7.0%
- Est. Annual Revenue
- $4.2M
Bottom Line
Orangetheory costs $2.0M less to open at the midpoint. That difference goes toward working capital or a second location. Planet Fitness also wins on royalty rate.