Crumbl Cookies vs Dairy Queen Franchise Cost 2026
Crumbl Cookies runs $369K–$875K. Dairy Queen runs $1.1M–$1.9M. The gap at midpoint: $878K.
Crumbl Cookies
$369K–$875K
total investment
Investment Difference
$878K
Crumbl Cookies costs less
Dairy Queen
$1.1M–$1.9M
total investment
Cost Breakdown
| Category | Crumbl Cookies | Dairy Queen | Lower Cost |
|---|---|---|---|
| Total Investment | $369K–$875K | $1.1M–$1.9M | Crumbl Cookies |
| Franchise Fee | $25,000 | $35,000 | Crumbl Cookies |
| Royalty Rate | 8.0% | 4.0% | Dairy Queen |
| Ad Fund Fee | 2.0% | 6.0% | Crumbl Cookies |
| Net Worth Required | $400K | $750K | Crumbl Cookies |
| Liquid Capital | $150K | $400K | Crumbl Cookies |
| Est. Break-Even | 25.9 yr | 77.3 yr | Crumbl Cookies |
Crumbl Cookies Profile
- Category
- food
- Total Investment
- $369K–$875K
- Franchise Fee
- $25,000
- Royalty
- 8.0%
- Est. Annual Revenue
- $1.2M
Dairy Queen Profile
- Category
- food
- Total Investment
- $1.1M–$1.9M
- Franchise Fee
- $35,000
- Royalty
- 4.0%
- Est. Annual Revenue
- $970K
Bottom Line
Crumbl Cookies costs $878K less to open at the midpoint. That difference goes toward working capital or a second location. Dairy Queen also wins on royalty rate.