Crumbl Cookies vs Dunkin' Franchise Cost 2026
Crumbl Cookies runs $369K–$875K. Dunkin' runs $526K–$1.8M. The gap at midpoint: $546K.
Crumbl Cookies
$369K–$875K
total investment
Investment Difference
$546K
Crumbl Cookies costs less
Dunkin'
$526K–$1.8M
total investment
Cost Breakdown
| Category | Crumbl Cookies | Dunkin' | Lower Cost |
|---|---|---|---|
| Total Investment | $369K–$875K | $526K–$1.8M | Crumbl Cookies |
| Franchise Fee | $25,000 | $40,000 | Crumbl Cookies |
| Royalty Rate | 8.0% | 5.9% | Dunkin' |
| Ad Fund Fee | 2.0% | 5.0% | Crumbl Cookies |
| Net Worth Required | $400K | $500K | Crumbl Cookies |
| Liquid Capital | $150K | $250K | Crumbl Cookies |
| Est. Break-Even | 25.9 yr | 96.5 yr | Crumbl Cookies |
Crumbl Cookies Profile
- Category
- food
- Total Investment
- $369K–$875K
- Franchise Fee
- $25,000
- Royalty
- 8.0%
- Est. Annual Revenue
- $1.2M
Dunkin' Profile
- Category
- food
- Total Investment
- $526K–$1.8M
- Franchise Fee
- $40,000
- Royalty
- 5.9%
- Est. Annual Revenue
- $1.1M
Bottom Line
Crumbl Cookies costs $546K less to open at the midpoint. That difference goes toward working capital or a second location. Dunkin' also wins on royalty rate.