Crumbl Cookies vs McDonald's Franchise Cost 2026
Crumbl Cookies runs $369K–$875K. McDonald's runs $1.3M–$2.3M. The gap at midpoint: $1.2M.
Crumbl Cookies
$369K–$875K
total investment
Investment Difference
$1.2M
Crumbl Cookies costs less
McDonald's
$1.3M–$2.3M
total investment
Cost Breakdown
| Category | Crumbl Cookies | McDonald's | Lower Cost |
|---|---|---|---|
| Total Investment | $369K–$875K | $1.3M–$2.3M | Crumbl Cookies |
| Franchise Fee | $25,000 | $45,000 | Crumbl Cookies |
| Royalty Rate | 8.0% | 4.0% | McDonald's |
| Ad Fund Fee | 2.0% | 4.0% | Crumbl Cookies |
| Net Worth Required | $400K | $500K | Crumbl Cookies |
| Liquid Capital | $150K | $500K | Crumbl Cookies |
| Est. Break-Even | 25.9 yr | 14.1 yr | McDonald's |
Crumbl Cookies Profile
- Category
- food
- Total Investment
- $369K–$875K
- Franchise Fee
- $25,000
- Royalty
- 8.0%
- Est. Annual Revenue
- $1.2M
McDonald's Profile
- Category
- food
- Total Investment
- $1.3M–$2.3M
- Franchise Fee
- $45,000
- Royalty
- 4.0%
- Est. Annual Revenue
- $3.2M
Bottom Line
Crumbl Cookies costs $1.2M less to open at the midpoint. That difference goes toward working capital or a second location. McDonald's also wins on royalty rate.