Dogtopia vs Keller Williams Franchise Cost 2026
Dogtopia runs $644K–$1.5M. Keller Williams runs $183K–$336K. The gap at midpoint: $808K.
Dogtopia
$644K–$1.5M
total investment
Investment Difference
$808K
Keller Williams costs less
Keller Williams
$183K–$336K
total investment
Cost Breakdown
| Category | Dogtopia | Keller Williams | Lower Cost |
|---|---|---|---|
| Total Investment | $644K–$1.5M | $183K–$336K | Keller Williams |
| Franchise Fee | $49,500 | $35,000 | Keller Williams |
| Royalty Rate | 7.0% | 6.0% | Keller Williams |
| Ad Fund Fee | 2.0% | 0.0% | Keller Williams |
| Net Worth Required | $750K | $0 | Keller Williams |
| Liquid Capital | $300K | $150K | Keller Williams |
| Est. Break-Even | 19.4 yr | 3.6 yr | Keller Williams |
Dogtopia Profile
- Category
- pet
- Total Investment
- $644K–$1.5M
- Franchise Fee
- $49,500
- Royalty
- 7.0%
- Est. Annual Revenue
- $1.1M
Keller Williams Profile
- Category
- real estate
- Total Investment
- $183K–$336K
- Franchise Fee
- $35,000
- Royalty
- 6.0%
- Est. Annual Revenue
- $1.2M
Bottom Line
Keller Williams costs $808K less to open at the midpoint. That difference goes toward working capital or a second location. Keller Williams also wins on royalty rate.