Dunkin' vs Planet Fitness Franchise Cost 2026
Dunkin' runs $526K–$1.8M. Planet Fitness runs $1.6M–$4.5M. The gap at midpoint: $1.9M.
Dunkin'
$526K–$1.8M
total investment
Investment Difference
$1.9M
Dunkin' costs less
Planet Fitness
$1.6M–$4.5M
total investment
Cost Breakdown
| Category | Dunkin' | Planet Fitness | Lower Cost |
|---|---|---|---|
| Total Investment | $526K–$1.8M | $1.6M–$4.5M | Dunkin' |
| Franchise Fee | $40,000 | $20,000 | Planet Fitness |
| Royalty Rate | 5.9% | 7.0% | Dunkin' |
| Ad Fund Fee | 5.0% | 7.0% | Dunkin' |
| Net Worth Required | $500K | $3.0M | Dunkin' |
| Liquid Capital | $250K | $800K | Dunkin' |
| Est. Break-Even | 96.5 yr | 72.1 yr | Planet Fitness |
Dunkin' Profile
- Category
- food
- Total Investment
- $526K–$1.8M
- Franchise Fee
- $40,000
- Royalty
- 5.9%
- Est. Annual Revenue
- $1.1M
Planet Fitness Profile
- Category
- fitness
- Total Investment
- $1.6M–$4.5M
- Franchise Fee
- $20,000
- Royalty
- 7.0%
- Est. Annual Revenue
- $4.2M
Bottom Line
Dunkin' costs $1.9M less to open at the midpoint. That difference goes toward working capital or a second location. Dunkin' also wins on royalty rate.