Dunkin' vs Wingstop Franchise Cost 2026
Dunkin' runs $526K–$1.8M. Wingstop runs $389K–$902K. The gap at midpoint: $522K.
Dunkin'
$526K–$1.8M
total investment
Investment Difference
$522K
Wingstop costs less
Wingstop
$389K–$902K
total investment
Cost Breakdown
| Category | Dunkin' | Wingstop | Lower Cost |
|---|---|---|---|
| Total Investment | $526K–$1.8M | $389K–$902K | Wingstop |
| Franchise Fee | $40,000 | $20,000 | Wingstop |
| Royalty Rate | 5.9% | 6.0% | Dunkin' |
| Ad Fund Fee | 5.0% | 4.0% | Wingstop |
| Net Worth Required | $500K | $1.2M | Dunkin' |
| Liquid Capital | $250K | $600K | Dunkin' |
| Est. Break-Even | 96.5 yr | 20.2 yr | Wingstop |
Dunkin' Profile
- Category
- food
- Total Investment
- $526K–$1.8M
- Franchise Fee
- $40,000
- Royalty
- 5.9%
- Est. Annual Revenue
- $1.1M
Wingstop Profile
- Category
- food
- Total Investment
- $389K–$902K
- Franchise Fee
- $20,000
- Royalty
- 6.0%
- Est. Annual Revenue
- $1.6M
Bottom Line
Wingstop costs $522K less to open at the midpoint. That difference goes toward working capital or a second location. Dunkin' also wins on royalty rate.