European Wax Center vs Planet Fitness Franchise Cost 2026
European Wax Center runs $370K–$574K. Planet Fitness runs $1.6M–$4.5M. The gap at midpoint: $2.6M.
European Wax Center
$370K–$574K
total investment
Investment Difference
$2.6M
European Wax Center costs less
Planet Fitness
$1.6M–$4.5M
total investment
Cost Breakdown
| Category | European Wax Center | Planet Fitness | Lower Cost |
|---|---|---|---|
| Total Investment | $370K–$574K | $1.6M–$4.5M | European Wax Center |
| Franchise Fee | $45,000 | $20,000 | Planet Fitness |
| Royalty Rate | 6.0% | 7.0% | European Wax Center |
| Ad Fund Fee | 4.0% | 7.0% | European Wax Center |
| Net Worth Required | $500K | $3.0M | European Wax Center |
| Liquid Capital | $350K | $800K | European Wax Center |
| Est. Break-Even | 11.8 yr | 72.1 yr | European Wax Center |
European Wax Center Profile
- Category
- beauty
- Total Investment
- $370K–$574K
- Franchise Fee
- $45,000
- Royalty
- 6.0%
- Est. Annual Revenue
- $800K
Planet Fitness Profile
- Category
- fitness
- Total Investment
- $1.6M–$4.5M
- Franchise Fee
- $20,000
- Royalty
- 7.0%
- Est. Annual Revenue
- $4.2M
Bottom Line
European Wax Center costs $2.6M less to open at the midpoint. That difference goes toward working capital or a second location. European Wax Center also wins on royalty rate.