Home Instead vs Keller Williams Franchise Cost 2026
Home Instead runs $115K–$125K. Keller Williams runs $183K–$336K. The gap at midpoint: $140K.
Home Instead
$115K–$125K
total investment
Investment Difference
$140K
Home Instead costs less
Keller Williams
$183K–$336K
total investment
Cost Breakdown
| Category | Home Instead | Keller Williams | Lower Cost |
|---|---|---|---|
| Total Investment | $115K–$125K | $183K–$336K | Home Instead |
| Franchise Fee | $59,000 | $35,000 | Keller Williams |
| Royalty Rate | 5.0% | 6.0% | Home Instead |
| Ad Fund Fee | 1.0% | 0.0% | Keller Williams |
| Net Worth Required | $200K | $0 | Keller Williams |
| Liquid Capital | $100K | $150K | Home Instead |
| Est. Break-Even | 0.8 yr | 3.6 yr | Home Instead |
Home Instead Profile
- Category
- senior care
- Total Investment
- $115K–$125K
- Franchise Fee
- $59,000
- Royalty
- 5.0%
- Est. Annual Revenue
- $1.5M
Keller Williams Profile
- Category
- real estate
- Total Investment
- $183K–$336K
- Franchise Fee
- $35,000
- Royalty
- 6.0%
- Est. Annual Revenue
- $1.2M
Bottom Line
Home Instead costs $140K less to open at the midpoint. That difference goes toward working capital or a second location. Home Instead also wins on royalty rate.